Tuesday, March 31, 2009

Etsy Day


The long awaited details are here!

When: Friday, April 24th ALL DAY!!

Where: globally, with any luck!

Concept:So many people don’t know what Etsy is. Wouldn’t be great to do a grassroots, marketing blitz to raise awareness and create a buzz. The idea is to create a mystery about Etsy.

We want to educate the public by throwing the word out there in mass numbers without telling them what it is, thereby getting people to notice it everywhere, wonder about it, talk to people, and eventually researching it on the internet.


See initial thread:
Materials: I know some of you want to buy shirts, bumper stickers, car decals, etc. That’s great.
You can do that in ADDITION to printing our car sign for free here: http://www.flickr.com/photos/36935450@N03/3403147220/
(This sign is only to be used for Etsy Day or future Etsy Days TBA)

We want everyone to be able to participate. We are strongest in numbers! And this car sign is the simplest method. For those who don’t drive or live in the city, you could:
1. Arrange to meet other fellow Etsians (if you live in metropolitan area) to hold the Etsy car as a sign. Ex. Meet in Times Square for 15 min and wave the sign or pass it out as fliers. Then leave…blitz-like.
2. Print car sign and post in the local coffee shop, diner, etc
3. Wave it on the Today show!

*I think it will be a little flimsy when printed so I think it would be great to glue the sign to black construction paper.

** Remember: For this one day we are asking that you just promote Etsy, not your personal shop. United, we stand to gain the most!

*** With the recession looming over us, we have a great opportunity to explain to people that there’s a need to go back to simpler times ie. supporting artisans and craftmen(women).

****Please try to spread this thread to as many fellow Etsians as you can. If you notice your state’s team not responding to the thread, send them an email with the link.

Let’s make this BIG!!!!

1 comment:

  1. Thanks for blogging about this, I hadn't heard of it before!

    ReplyDelete